Speed of Trust Through Q & A: How to Attract Profitable Customers By Pushing Buttons

Sustainable businesses are a reality because of trust, goods are purchased and services are consumed because of trust, literally every relationship ? be it commercial or personal is based on trust and yet, we don?t see businesses taking it seriously enough to make it a part of their business strategy, not doing so is leaving money on table.

Here?s how you can attract perfect customers through simple tools such as a Q & A site by following a few simple rules:

Unbiased Advice cost of your own business

When participating on a Q & A site, it?s inevitable that there would be lots of questions that need to be answered, lots of doubts that need to be cleared. Confusion reigns supreme and decisions need justifications. In the midst of this chaos, answer those questions ? based on experience, knowledge and sheer passion to help people out there ? without any bias, whatsoever. If it takes letting go of a sale for your own business but making sure that the customers get what they want exactly, so be it.

According to Attracting Perfect Customers: The Power of Strategic Synchronicity By Stacey Hall & Jan Brogniez,

??some of the most successful businesses began due to someone?s passionate mission: to share new information, to create a new product, to provide a new understanding and contribute to the culture. ?

Don?t bore, infuse personality

Whether you are responding to a simple question on the Q & A site or whether you are the moderator, remember that boring kills. Lack of a personality to show through your writings can kill your business even before it started — collateral, website copy, sales copy, emails, blogs or any other way you choose to communicate with your customers. One line answers, expected repartees, predictable lingo, obvious answers are all part of Boredomville and that?s one place you need to stay away from when you are in business.

Unknown is unsold

If you have your own Q & A site for your business, it is inevitable that you will be active on the site; you might very well be active on some other common Q & A sites too. No matter where you are, the key is to stay there long enough to be known. Your pen name should be synonymous with quality knowledge dispensed and incredibly valuable information passed. Your answers should be deemed as lifesavers and each answer could have a price tag on it. Remember that not a thing will move off the shelf if no one knows you ? even if the recognition is on a forum or Q & A site.

It?s about sales and it?s about numbers

Say, what is your coverage on Q & A sites? How many important and targeted sites are you on? How much of ?Digital acreage? do you own? Each answer is an asset ? a virtual sales man practicing consultative selling ? that works hard round the clock to establish trust, finally leading to the sale. If it?s about sales, we can?t avoid the topic of numbers. The more people you show up next to, belly-to-belly, the more sales you are likely to make. Apart from active involvement on your own Q& A site, how many more such Q & A sites are you on? What is your digital footprint equal to?

When you slice, dice and dissect it all, you will realize that it?s all about value. The more give out value to your potential customers, the more money you make. Your customers stay with you for long (which is profitable) and buy literally anything you have to offer, now and tomorrow (which is profitable too!).

Isn?t it a strategy simple enough for execution today? Share what you did with us here!