7 Ways You Can Use Q & A To Attract More Customers

Businesses have an insatiable thirst to gulp down as many customers as possible to help them remain afloat. The ability to attract and retain customers is proving to be more expensive than ever while customers are growing increasingly choosy and are beginning to let go of affiliations with any one particular brand. This depleting brand loyalty is a cause to fear. Among many ways you have at your disposal to attract and retain more customers, you now have the power of Trust based marketing using your Q & A site. Here?s how you can use it to attract more customers:

Win your customers with knowledge

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Great new feature on Qhub – enable ‘Guest posts’

As of today, all Qhub owners can allow people to contributions to their sites as a ‘Guest’. It’s an added extra that has been developed especially for you and is still completely free!

How?

Log into your Qhub (the one you created) and go to your ‘Settings’ link in the top right hand corner and choose ‘Qhub Privacy Settings‘.

Select the check box to ‘Allow Guest Contributions‘. [Read more →]

7 Things Not To Do With Online Q & A

In a previous post, I advocated numerous ways on how a Q & A section on your website benefits your business. According to a Reuters report[1] published a year ago, about three-quarters of small businesses did not take to social media yet — some 86% percent of small businesses in the United States alone.

Good news is that, according to the same report, about 42% of small businesses in U.S have used social media to generate leads, develop communities and make sales.?Roughly 38% of those who do use social marketing have no idea how to do it and are still ?trying to learn?. Learning is good, but making mistakes can be expensive. Here are some 7 Things not to do with your online Q&A site:

Don?t treat customers like sheep that need to be herded, because they are not

Some of the administrators of forums, communities, Q & A sites and other social media hubs tend to take on a ?holier-than-thou? attitude and generally be tough to please. When you are moderating a Q & A site or having someone do it for you, make sure that the administrators or moderators of the forum are pleasant, lively and enthusiastic folks. Treating customers like little school children, getting irritated for some seemingly innocent questions customers ask, etc., are signs of patronizing your customers and this must be totally avoided on your online Q & A program. [Read more →]